I was having a tough time with this post, trying to decide which video exactly to put up. Not because I was hard finding the right one to fit what I was trying to say about this amazing way Nike has reached its consumers, but it was the exact opposite, I had no idea which one to choose. So i decided to go with the first one.
Before Yoga TV, soccer equipment commercials were just that. Impressive soccer players, putting on whatever company's gear that they were sponsored by and shooting a goal (or saving one if it was for goalie stuff). It kind of got old, and boring, and predictable and all those things that you would expect from a typical commercial. Until one day, some one in the depths of the Nike Marketing offices (I'm just guessing, it potentially could have been anyone) thought of a new way to connect with their consumers. Talking about the game, what is loved, what is not.
By doing this Yoga TV become very popular among the soccer world. It was commericials you would find online and show your friends. It was something that you could watch on your own and enjoy.
In a way, Nike found a connection with its consumers. A way to share a whole culture that they were previously just those who provided the equipment, to now those who share the same ideals, and beliefs.
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