So, I'm not going to lie, the Molson Canadian commercials hit home every time I see them on TV (and the rare occasions I spend an hour or so looking at all the different ones on youtube). However, there was one commercial, one miraculous day during the olympics while working at the Molson Canadian Hockey House, that gave me goosebumps that have lasted the test of time.
"We know we have the best backyard in the world, and we get out on it and play whenever we get the chance". In just one sentence, Molson has been able to hit on two main points that make Canadians relate. 1) Patriotism again. I love Canada, and I brag about having the best landscape in the world. You were lying if you didn't at least believe this to some extent. But the second, the knockout punch if you will, the lifestyle that all Canadians love. There is a reason there is the lumberjack stereotype, or the toothless hockey player. Not to over generalize, but Canadians love the outdoors. I remember as a kid my summers always consisted of Camping and Hiking, and my winters always consisted of playing hockey/going skating on a frozen lake. Going snowboarding. This is not a rare thing for a child growing up in Canada to experience. In fact its the opposite, it's extremely common. Growing up loving the outdoors and the beautiful landscape, its hard not to consider it the Canadian Way, or a lifestyle.
Molson could have just put that statement in and I would have been hooked. However, the rest of the commercial has scenes of what people have grown up with. Frozen lake ice-hockey, camping, cottaging and rolling mountains.
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