MAC Vs PC: An ever growing rival.

Ah, the play on peoples emotional attachment to their computers. This is probably one of the best ways Apple, the creator of the Mac, could have advertised their computer to gain advantage over their main competitor PC. They do this by taking things that people would originally see as similarities between the two computer processing systems and change them to large differences. By differentiating their products, they can they make points to prove that a Mac is superior. Not only do their commercials compare the differences between macs and PCs but MAC also appeals to the younger demographic by using a Justin Long (a movie star) as a MAC and John Hodgman (a less-well known actor who has appeared on only 5 movies in small roles). MAC has chosen to appeal to the younger age group because those are the people buying their own laptops/home computers for the first time and thus less likely to have a preference to either a PC or a MAC.
However, when looking at these commercials, it is not only the differences that MAC is playing off of to create interest in their products. Since I was 16 years old, when I got my first laptop (which was not a MAC, however now I am converted) there was always talk of how MACs were a better computer. This turned from just having a better computer to MAC users becoming fans of the MAC itself. Weird, how that happened, but it did. Almost overnight people using MACs didn't just like them for their user friendliness, but actually got a sense of entitlement from using a their MAC laptop. In an article from Wired.com, Mac Loyalists: Don't Tread On Us, the article states that "mac loyalty is so well-known, its a cliche. Mac users are routinely referred to as Apple's faithful, Mac Zealots, members of the cult of Mac, Appleholics, Macheads, Maccies, Macolytes and Mac Addicts. The biannual Macworld conference is often compared to a religious revival, where Steve Jobs is worshipped like a rockstar or charismatic cult leader" (to read more go to http://www.wired.com/gadgets/mac/news/2002/12/56575). So here is the question, why have mac users become so obsessed with the Mac itself. As a Mac Lover myself, I could say from personal experience, it is the ease of a mac. The absent fear of getting a computer virus, the longer warrantee policy and the automatic spell checker that I love about my mac, along with the beautiful template that it uses. However, if you ask other mac users they might state different reason. No matter the reason, Apple has picked up of the self-entitled feeling that all mac users have. The idea that their product is superior and will tell all their friends the same. And so came one of the smartest ad campaigns Apple could have ever chosen, play on that superiority and provide true reasons as to why.