This week in class we started to discuss Segmenting a market, and then appealing to your segments needs. As I was just looking at online fashion magazines, I started to think, this is opportunity to both provide a service and good in one.
So I went on youtube and starting looking for fashion advertisements that had to do with Geographical Segmentation. I realized something that I had never really noticed before... How many apparel companies segment their markets based on the amount of seasons which location occurs.
I then came across this ad for Gap Coats. I investigated further and realized that this online magazine had high "viewership" in the Northern States, and mainly in the east coast. So the first thing I realized is that for this particular online ad, they were appealing to this geographical segment, those who need winter coats.
However, I quickly realized that was not the only thing they were using to segment their market... They were also, in this ad, particular, using psychological segmentation as well. The idea, that most customers of GAP want to look fashionable. So they took this good that they were marketing, and showed them step by step as to how to make is fashionable for the fall/winter seasons.
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